About Us

Yes Way Rosé is a lifestyle brand that captures the lighthearted spirit of rosé wine.

In the summer of 2013, friends Erica Blumenthal and Nikki Huganir found themselves transfixed by the Provence rosés they were enjoying together. They were in awe of the beautiful pale pink hue, delightfully crisp taste, and how perfectly it paired with their favorite summertime activities. Constantly cracking each other up with rosé-related jokes, like calling it “Summer Water,” they started an Instagram account with rosé as their muse.

They had no idea how much @yeswayrose would catch on.

With backgrounds in fashion and design, the popular photoblog developed into a brand when they made their signature logo tote bag and has grown to include t-shirts, a beach towel, and several product collaborations. In May 2015, they released the first vintage of their rosé made in partnership with Winc, a dry Provence-style wine appropriately named Summer Water.

Yes Way Rosé has been featured on vogue.com, travelandleisure.com; harpersbazaar.com; epicurious.com; Food52, InStyle and Manrepeller. Nikki and Erica were on the cover of Wine Enthusiast’s 40 under 40 issue in 2015 as two of the tastemakers influencing what you drink now.